After trying to establish Chromecast and then Chromecast Ultra as an affordable, flexible flow devices, the company is now focused on driving Android TV to more living rooms. According 9to5Google, Google is currently working on a follow-up to Ultra Chromecast. But this time, Android TV will be the software that powers it. And like its main competitor – Roku, Fire TV, and Apple TV – Google will now bundle the remote device.
Instead of presenting the customer with a menu and a built-in flow applications (such as Netflix) as Roku and Amazon do, Chromecast always rely on the consumer to take steps player audio and video content from their mobile phone or computer to Google flowing dongle. Applications are quick to add Chromecast support, so this strategy offers many options – and some appreciated its simplicity. But there is a learning curve involved for those more familiar with traditional TV interface.
Switch to Android TV do not have to produce the missing functionality; You can be content player for Android TV devices just as you can with Chromecast. More importantly, richer experience of Android TV will allow Google to further integrate other services such as Google Now voice search to help people find something to watch. (That’s where the remote comes in.) This sort of thing is table stakes for other streaming gadget, but has been ignored by Chromecast.
In addition to powering streaming players like Nvidia Shield, Android TV is also built into many TVs from companies including Sony. Verizon, AT & T, and other TV service providers have also just launched a set-top box running Android TV. Google said more than 160 TV providers are now using Android TV in some fashion.
Backing up 9to5Google report is the fact that Google made in remote just passed the FCC. Credit to the Protocol Janko Roettgers for spotting that one. Late last year, Google announced a new Android TV developer tools, and also comes with a remote control. And there are rumors of companies that produce consumer flagship device.